5 Easy DIY SEO Fixes That Will Elevate Your Google Ranking Today
- Natalie Johnson
- Jun 5
- 3 min read
Updated: 5 days ago
If you’re tired of showing up on page 12 of Google and wondering why your beautiful website isn’t bringing in leads, this one’s for you. The truth is—search engine optimization (SEO) doesn’t have to be complicated. In fact, there are a few things you can do right now that will make a real difference in how Google sees (and shows off) your business.
At SweetGlow Marketing, we help service-based business owners like you attract more attention without having to constantly post on social media just to be seen. Here are 5 easy, DIY SEO tips that can immediately give your visibility a boost—no tech degree required.
1. Add Keywords to Key Places on Your Website
Let’s start with the basics: your keywords. These are the phrases people type into Google when they’re looking for services like yours. If those keywords aren’t on your website, Google has no clue you offer what they’re searching for.
Here’s what to do:
Make a list of 5–10 phrases your dream client would actually search. Example: “Greenville SC Med Spa,” “Atlanta hair restoration,” or “how to get rid of hormonal acne.”
Add these phrases naturally to your homepage, about page, and services page.
Bonus points: put them in your headers (H1s and H2s) and image alt text.
This tells Google exactly what you do and who you do it for.
2. Update Your Page Titles and Meta Descriptions
Page titles and meta descriptions are what show up in Google search results. If they’re vague or missing, Google might skip right over you.
To fix it:
Use clear, keyword-rich titles like “Luxury Med Spa in Greenville SC | Renewed Elements.”
Write meta descriptions that are short (under 160 characters), punchy, and include a call to action. Example: “Book your free consultation at Greenville’s #1 med spa for natural skin rejuvenation.”
These tweaks can dramatically improve your click-through rates from search.
3. Claim and Optimize Your Google Business Profile
If you’re a local business, this is huge. Your Google Business Profile is what shows up when people search for services “near me.” It’s free—and way underused.
Here’s your DIY to-do list:
Go to Google Business Profile and claim your listing.
Add high-quality photos, hours, a keyword-optimized business description, and service categories.
Start asking happy clients for reviews (yes, they matter).
Once your profile is optimized, Google will start showing you to people looking for services in your area. Easy win.
4. Add a Blog (Yes, Even If You’re Not a “Writer”)
Blogging isn’t just for influencers—it’s an SEO secret weapon. Google loves fresh content, and blog posts give you more chances to show up in search results.
Start with these beginner-friendly ideas:
“Top 5 Things to Know Before Your First Botox Appointment”
“VI Peel vs. Microneedling: Which Is Better for Dark Spots?”
“The Real Cost of Not Investing in SEO for Your Service Business”
Write in your voice, use keywords naturally, and aim for 600–800 words per post. Consistency is key—try to post once or twice a month.
5. Speed Up Your Website and Make It Mobile-Friendly
If your site takes more than 3 seconds to load or looks janky on a phone, Google will penalize you. Thankfully, this is easy to check and fix.
DIY fix-it checklist:
Run your site through PageSpeed Insights and follow the suggestions.
Compress large images (tools like TinyPNG work great).
Use a clean, mobile-responsive website template.
Don’t overload your pages with animations or pop-ups.
A fast, user-friendly site = better rankings and a smoother experience for the people trying to book with you.
Ready to See Where You Stand?
If you’ve read this far, you clearly care about showing up in Google search results—and that’s exactly what we help our clients do at SweetGlow Marketing. Want to know how your website’s SEO really stacks up?
We’ll scan your website and send you a personalized video audit breaking down what’s working, what needs love, and what will actually get you found by your ideal clients.
Final Thoughts
SEO doesn’t have to be scary, expensive, or overwhelming. With just a few tweaks, you can go from being invisible to being in-demand. Whether you’re a med spa, a barber, or a service-based CEO—Google is your new best friend.
Let’s make sure she knows your name.
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