What is an online presence and why does it matter for service providers?

Your online presence includes your website, Google Business Profile, social media, reviews, and how you appear in search engine results. For service providers like medspas, estheticians, or beauty professionals, a strong online presence helps attract high-intent clients who are actively searching for your services.

Why am I not showing up on Google when someone searches for my services?

If you’re not showing up, it’s likely because your website isn’t SEO-optimized, your Google Business Profile isn’t complete, or you’re not creating content that targets search intent. These gaps in visibility give your competitors the advantage.

What’s the difference between SEO and social media marketing?

SEO (Search Engine Optimization) helps your business appear in Google search results when someone searches for services you offer. Social media builds awareness and connection, but SEO attracts high-intent clients who are ready to book. Both are important, but SEO drives more consistent traffic.

How can I improve my visibility online without running ads?

You can improve your online presence by optimizing your website for keywords, completing your Google profile, publishing helpful blog posts, and ensuring your social media is aligned with your brand and location. These organic methods build long-term visibility and trust.

What is the Get Found & Booked™ Visibility Report?

It’s a free audit offered by SweetGlow Marketing that shows you why your business isn’t showing up online, which keywords you should be targeting, how your competitors are performing, and what to do next. It’s sent straight to your inbox and takes just minutes to request.

What Your Clients Are Really Typing Into Google (And Why You’re Not Showing Up)

Natalie Johnson
Jun 16
3 min read

If your Instagram feed is beautiful but your client inquiries are dry, this blog is for you. The truth is: just because you’re posting consistently doesn’t mean you’re discoverable.

Why?

Because your dream clients aren’t scrolling your posts—they’re Googling what they need. And if your business doesn’t show up when they do? They end up booking with your competitors.

In this blog, we’re breaking down what your clients are actually typing into Google, why you’re not showing up, and how to fix it.

The Real Way Clients Search for Services

Let’s say you’re a med spa in Atlanta offering laser hair removal. You’re posting before-and-after pics, trending Reels, and seasonal promos.

But your potential client isn’t looking for your handle.

They’re typing things like:

"best laser hair removal in Atlanta"
"pain-free laser hair removal near me"
"how many sessions does laser hair removal take"
"med spa for dark skin laser hair removal"

These are called buyer intent keywords. These search terms signal that someone isn’t just browsing—they’re ready to book if they find the right fit.

If your website, blog, or Google Business Profile doesn’t include these exact phrases (or related ones), Google doesn’t know to rank you. That’s why your competitors who understand local SEO are winning, while your business stays invisible.

What Are Buyer Intent Keywords (and Why Do They Matter)?

Buyer intent keywords are search terms people use when they’re close to making a purchase or booking decision. Unlike general or educational searches (like “what is laser hair removal?”), buyer intent queries are specific and time-sensitive.

Examples by niche:

Aesthetic Injectables: "Botox for forehead lines near me"
Chiropractor: "emergency chiropractor open today"
Lash Tech: "volume lash extensions appointment this week"
IV Drips: "hangover IV near me now"

These are high-converting, high-value phrases—and if your content doesn't speak to them, you're missing the chance to get found when it matters most.

Click HERE for a FREE Website SEO Audit

Why Your Business Isn’t Showing Up (Yet)

You might not be showing up in Google searches because:

You’re not using the right keywords on your site
Your Google Business Profile is under-optimized
You don’t have enough pages or blog content to answer these searches
Your competitors are doing local SEO—and you’re not

If you rely solely on Instagram, you’re at the mercy of an algorithm with a 24-hour lifespan. Meanwhile, blogs and Google-optimized content keep working for you long after you hit publish.

How Blogs Help You Show Up (and Stay Visible)

Blogs are one of the most effective ways to capture buyer intent keywords.

Here’s how:

They answer specific search questions. You can write blog posts like “Best Laser Hair Removal in Atlanta: What to Expect & Where to Go” or “How Long Does Botox Last?” and target those exact queries.
They build topical authority. The more related content you publish around a service, the more Google sees you as a trustworthy source in that niche.
They create new entry points for your site. Every blog is another opportunity for someone to find you through search.
They work while you sleep. Unlike Instagram Stories, your blog posts don’t expire in 24 hours. They can rank and drive traffic for months or even years.

Want to Know Exactly What Your Clients Are Searching?

That’s where we come in.

At SweetGlow Marketing, we offer a FREE SEO + Discoverability Audit to help you pinpoint why new clients can’t find you on Google—and how to fix it.

We’ll look at:

What keywords you should be ranking for
Where you’re missing traffic opportunities
How your competitors are getting found (and you’re not)

Don’t just guess. Let us give you the roadmap.

Grab your FREE Webiste SEO Audit HERE

Final Thoughts

If you’re tired of marketing that burns you out but doesn’t book new clients, it’s time to go deeper. Start thinking like your clients. Start speaking the language Google recognizes. And most importantly—stop hiding.

Because people are searching. The only question is: will they find you, or your competition?

Discover how easy it is to find your business or if Google is ignoring you by filling out the info below: